Mepps® needs squirrel tails to create hand-tied, dressed hooks for their world-famous, fish-catching lures. They’ve been recycling squirrel tails for over half-a-century. In fact, they recycle more of them than anyone else in the world.

“We’ve tried hundreds of other natural and synthetic materials; bear hair, fox, coyote, badger, skunk, deer, even Angus cow, but nothing works as well as squirrel tail hair,” explains Mepps® Communications Director, Kurt Mazurek.

The fact is squirrel tails are all hair–no fur. Practically all other animals have fur tails with just a few guard hairs. Fur doesn’t have the rippling, pulsating movement of squirrel hair in the water.

Squirrels are a plentiful natural resource. Plus, squirrel is some of the best wild meat and their skins are used for caps, coats, glove linings and many other items, but the tail is usually thrown away. Mepps® is asking you to help them recycle this valuable resource, and, they’re offering to reward you for your efforts.

Mepps buys fox, black, grey and red squirrel tails and will pay up to 26 cents each for tails, depending on quality and quantity. Plus, the cash value is doubled if the tails are traded for Mepps lures.

Mazurek wants to remind everyone, “We do not advocate harvesting of squirrels solely for their tails.” For all the details on the Squirrel Tail Program, either visit the Mepps website www.mepps.com or call 800-713-3474. Mepps, 626 Center St., Antigo, WI 54409-2496.